LTK (formerly LIKEtoKNOW.it) · Creator Commerce · SaaS
Scaling the creator-commerce category
$2B+
Platform valuation
$5B+
Annual retail sales driven through the app
The challenge. Scale a creator-commerce platform through its steepest growth phase — building brand equity with two audiences at once: the creators who power the platform and the shoppers who use it.
The strategy. Product launches treated as brand moments. Full-funnel campaigns pairing product marketing rigor (positioning, ICP, PMF signals) with brand storytelling that made creators the heroes. High-impact experiential moments and creator partnerships that compounded organic reach.
The work. Market-moving product launches, brand narrative development, 360 campaigns across owned and earned channels, and experiences that resonated with the creator community.
“Colby is a marketing leader with a storyteller’s instinct. At LTK, she transforms big ideas into market-moving strategies, driving product launches, shaping brand narratives, and creating experiences that resonate.” — Mary Williams, CMO