About

Fractional CMO
& Advisor

I partner with creator-centric SaaS companies, influential founders, high-profile creators, and visionary executives to market themselves and their portfolio companies as one cohesive force.

Colby Jones

01 — Track Record

The
receipts.

Measured in outcomes.

With over 15 years as a strategic marketing leader, I've driven measurable brand growth and customer engagement at both Fortune 500 retail and hyper-growth tech.

At LTK (formerly LIKEtoKNOW.it), I played a key role in scaling the influencer marketing platform to a $2B+ valuation and $5B+ in annual retail sales driven through the app.

Earlier, at Nordstrom Corporate, I led marketing initiatives that delivered +70% year-over-year sales growth for a luxury division, spearheaded new store openings across the South, and executed high-impact in-store events and experiential marketing.

My entrepreneurial journey started when I launched my first business at age 11 — which is why I blend strategic rigor and operational excellence with creative intuition, and why there's nothing I love more than watching a bold brand come to life and scale with intention.

  • 15+ Years Leading growth with impact
  • $2B+ Valuation At LTK (formerly LIKEtoKNOW.it)
  • $5B+ Annual Retail Sales Driven through the app
  • +70% Year-over-Year Sales Growth Luxury division at Nordstrom Corporate

Expertise

What I bring

  • Integrated Go-to-Market (GTM) Strategies
  • Product Marketing, Storytelling & Positioning
  • Influencer & Creator Marketing
  • Brand Development & Storytelling
  • Growth Marketing & Acquisition
  • Experiential, Content, Events, PR & Partnerships

My philosophy

Teach you — or your team — to fish, so you can keep fishing long after our time together. Coach, listen, and learn together, to build the plan that meets your customer's needs and moves the needle.
“Colby is a marketing leader with a storyteller's instinct. At LTK, she transforms big ideas into market-moving strategies, driving product launches, shaping brand narratives, and creating experiences that resonate. She knows how to cut through the noise, connect the dots, and bring teams together to make campaigns and brands that really matter.” Mary Williams — CMO
Let's Connect